Vanco
— brand identity
Vanco is a van rental company that wants their brand to represent adventure and new experiences. Specializing in outdoor gear and equipment to guarantee the best experience, they want to draw in a target audience that is enthusiastic about hitting the road. To do so, Vanco needed a logo and brand identity that communicated all of these aspects. I designed a brand that is sure to express the values and mission of Vanco.
The logo includes thin rounded type to give a comfortable feel and movement to the brand. The icon is an expression of a speedometer as well as a horizon sunset. The speedometer represents the focus of the company being van rentals, while the sunset is a representation of the need for adventure with Vanco.
Vanco brand merchandise displays the logo for stylistic purposes while promoting and advertising Vanco rentals.
